The
"Out for delivery" notification on our phones gives a feeling of joy.
But only a logistician knows the effort to ensure the timely delivery of your
cargo.
In Logistics,
delivering cargo on time is critical due to the contracts and larger supply
chain considerations. To provide your stakeholders with estimates and timely
notification requires a system that can track real-time cargo visibility.
Knowing
the progress of your cargo affects your internal team, vendors you work with,
and your customers. Each has its unique importance.
To
improve your brand reputation, bring constant business, customers must be
prioritized. It is not enough to please just the existing customers base but
also treat every customer interaction as a potential to expand your base.
Why is Real-Time Visibility Important in
Logistics?
Since
logistics is a multi-legged process, it involves several points of contact.
Thus, if not tracked well, transitions and handovers can be points of losing
contact about the state and progress of the cargo. Real-time visibility is more
than just knowing where the cargo is currently located. Preparedness of the
next leg of the shipment's movement depends on the information supplied.
Documentation: If important documents
such as the Bill Of Lading require correction, this information too must be
communicated in real-time. Customers may or may not be involved at all stages
but any lapse will affect the customer eventually.
Avoiding
bottlenecks: Real-time visibility of shipments gives ample time in case of
any bottlenecks. For instance, your logistics software system has identified
road congestion. Your system can alert all transport networks including drivers
and suggest using alternative routes.
Winning your customer's confidence
Placing
the customer in a high position in your information chain boosts their trust in
your company. Through timely and accurate communication, customers know of your
commitment towards them and their business. There is no doubt that customers
are well aware of companies like yours. It means that customers will give you
business as long as they trust you.
Build
loyalty with your customers by making it easier for them to reach you. From the
initial contact of requesting a quotation to the final delivery, customers
expect transparent and quick information. Your company needs to align all
functions on a common platform so the information is accessible centrally and
in real-time. Logisticians like you, have implemented Logi-Sys, a cloud-based
logistics solution, for tracking shipments and keeping up-to-date information.
How to approach achieving Real-time
Visibility?
Constant
communication with your internal teams, vendors, and shippers via email and
phone calls are one of the ways to stay informed. But is it efficient? How do
you handle multi-modal and international shipping? What about large volumes?
As you expand, you probably will have multiple branches to support operations, transport, warehouse, and customs. Software that places data from all functions and branches onto a single database, gives you the ultimate accessibility model. The automated flow of information to all departments and customers reduces manual intervention. Intelligent dashboards and reports like shipment trackers are generated from real-time information available in the central database.
Investing in technology that prioritizes customers' trust repays by giving multifold returns to your business. Experience the powerful business features of Logi-Sys used by small and large enterprise logistics service providers by scheduling a demo today.
Originally Published in Portcalls Asia Magazine
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