The pandemic has dragged onto
another year but the lessons learned have made businesses more aware of the
possible challenges. 2020 has been a wake-up for Freight Forwarders stuck with desktop-based
Freight Software applications. Choosing the apt Freight Management Software
marks the first step of setting sail towards success in 2021. The other step
being: preparing for the race to use your strengths to get ahead of the
competition.
Understanding the market
demands and customer behavior will be some of the factors to prepare for the
race. Set your priorities and align them with your goals for a good start. We
share with you the priorities that you must set to achieve even more in 2021.
Servicing customer through
CRM
Quality customer service is
the thread that binds a customer to the business. In Freight Forwarding, the
customers could be shippers, carriers, transporters, customs brokers to name a
few. You need to be on top of every shipment's status and its related
stakeholders at all times. Your Freight Forwarder solution should be able to
handle this if it includes a CRM module.
CRM can automate data entry
and reduce inaccuracies for freight forwarders. A happy customer receives
timely updates as with deliveries.
Using workflow to remain
organized
Forwarders are on the look
for process automation to handle document management, quote requests, and
customer service elements to programs that can perform those tasks more quickly
and accurately. Workflows are the structure that you define for the process in
your organization.
Simply put: workflows facilitate process adherence.
Workflows contribute towards
increasing the speed and accuracy of your freight operations. Additionally, it
can also improve scalability, save you money, and provide complete visibility
of your operations.
Financial control
Freight Forwarders face a
constant change in rates, demand, and compliances. Handling this on a
spreadsheet or a freight management system that doesn't have a central database
could be a resource-intensive task.
Your financial data can speak volumes about areas of your business that
are blooming and those that are bleeding.
Keeping an eye on the
expenses and incomes empowers you to make strategic decisions. Data is the key
and Software for Freight Forwarder unifies it into meaningful financial
reports.
Access to on-demand
information
The Freight Forwarding world
is moving at greater speeds due to the Internet and developed technologies.
With great speed also come great service demands. Shippers are likely to choose
a Freight Forwarder that fulfills requests quicker. Take for example knowing
the status of a shipment. If you were to use traditional freight software, you
were required to key in the AWB number to know the status. But modern freight
forwarder solutions eliminate this with a dedicated screen to display the
status of all of your shipments. Furthermore, Freight Forwarding Software like Logi-Sys automates sending progressive updates
to the customer on milestone completion or known delays.
While 2020 kept everyone on their toes, freight forwarders need to understand the priorities and pick up pace in 2021. These priorities will help forwarders proactively plan and reap benefits from their freight software solution.
Originally Published in Portcalls Asia Magazine
https://www.portcalls.com/four-priorities-for-freight-forwarders-to-ensure-a-smooth-2021/
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